Fantastic advertising, interesting client, deep messaging
Firstly, it’s unusual. You expect McDonald’s or Burger King. But no, it’s for the Fire Brigade.
The Fire Brigade was clearly in an daring mood by running an advert that looks like a fast food chain yet discusses fire safety.
’60% of all house fires start in the kitchen, often after a few drinks. So if you’re on a night out, get a takeaway and stay out of the kitchen.’
- It’s factual and informative with statistics
- It encourages readers to buy takeaway food
- It’s bold with the ‘Fire Safety Equipment’ headline